LTR 2021 videos: Announcing the Torchie Awards—Celebrating top-notch Achievements in Customer Engagement [VIDEO INTERIOR]
At this year’s model on the Long-Term affairs (LTR) seminar, Braze was very happy to announce the introduction for the first-ever Torchie Awards. These awards—named after Torchie, the Braze mascot—recognize brand names and people with missing far beyond in terms of using innovation and forward-looking ways of better indulge and serve their unique readers.
Throughout honors ceremony, kept while in the seminar on Tuesday, Oct 29, 2021 at Pier59 in nyc, Braze spotlighted all of our most effective people and lovers, as well as people that found revolutionary how to control the Braze program. Let’s read this year’s finalists and champions:
Rising Star of the season
The Rising celebrity of the Year prize acknowledges a becoming more popular individual who stands apart as a fantastic user in the Braze platform and whose work leverages tech in considerate, good ways to support better consumer relations and more powerful businesses success.
- Stephanie Loring, Head of CRM Businesses & Knowledge, Grubhub
- Paul Accommodate, CRM Tech Lead, Trainline
- Katie Gilkeson, Gains Promotion Management, Caviar
- Amrita Damani, Sr. Cellular Phone Advertisements Manager, Intuit
- Jackson Yomogida, Marketing And Advertising Supervisor, Dave
- Swati Khattri, Senior Management, Cellphone Advertisements, realtor.com
The champ with the 2021 Torchie Award for soaring Superstar of the Year? Paul Cater, CRM Tech contribute at digital train and coach platform Trainline. Paul made a name for themselves from inside the client wedding space through their data-driven approach to venture ideation, cross-channel engagement and a lot more. Congratulations, Paul!
Companion Utilize Instance of the Year
These kinds recognizes a brandname that’s utilizing Braze in collaboration with more than one Braze metals mate systems to be able to supporting a tech environment that can create excellent experience on their people. Congratulations into the finalists with their achievements about making the most of the worth that somebody integration can supply!
- DraftKings: Braze and Radar
- Popeyes Louisiana home: Braze and Amplitude, mParticle, department, and Radar
- IBM: Braze and Section and Amplitude
- Adevinta: Braze and Tealium, Amplitude, and Appsflyer
- MINDBODY: Braze and mParticle
The champ for the 2021 Torchie honor for mate need situation of the season try IBM. This prize understands IBM’s operate leveraging Braze together with Braze Alloys associates part and Amplitude to open facts because of its subscribers and help a stronger businesses effects.
Venture of the Year
The venture of the Year honor understands a certain promotion practiced by a Braze client that demonstrates proper management and technical skills when you look at the pursuit of stronger consumer/brand connections. Congratulations to all the finalists within this group for crafting these types of sophisticated and inventive advertisements strategies!
- Burger King: Whopper Detour
- Busuu: Personalized Learn Program
- Grindr: Releasing Pabllo Vittar ft. Charlie XCX single
- iHeart Radio Australian Continent: KIIS 1065 money, trucks and Stars Campaign
- Wallapop: Gatos de envio gratis
- XING: Unleash the Power of People Channels
This year’s winner? Burger Master. The brand’s unmatched “Whopper Detour” promotion leveraged vanguard innovation from Braze and Braze metals associates Branch, mParticle, and Radar to shock and please their readers and enhance the cellular app’s wide range of month-to-month active people (MAUs) by a lot more than 50percent. The Torchie honor for promotion of the season joins the Cannes Lions Titanium Lion and lots of more prizes on Burger King’s crowded mantle. Congratulations!
Consumer of the Year
These kinds understands winner manufacturer and field leaders that have generated innovative use of the Braze platform to support most real person connectivity using their people. Congratulations to any or all the finalists for amazing, cutting-edge efforts they’ve come creating with Braze all year round!
- Delivery Character
- SONIC Drive-In
The champion in the 2021 Torchie prize for Customer of the season is respected digital store Overstock.com. From the use of the Braze platform’s associated content material function to showcase highly appropriate services and products to the action-based, cross-channel method to consumer texting, Overstock.com exemplifies smart, technology-driven buyer engagement.
Wanna learn more about this year’s champions and also the services they’re starting to support stronger consumer relationships and better brand knowledge? Check-out the exclusive clients stories: